4 Applications of AR in the Automotive Industry

Modern technological progress has been continuously changing the landscape of the world. This statement is especially true to industries such as automotive as it is now possible to observe things that were previously thought to be science fiction — GPS navigation, self-driving cars, and augmented reality (AR) in cars.

However, it is possible to look beyond convenient solutions for the end consumers and enhance the production process significantly. AR is a particularly interesting technology, and it has the potential to help companies streamline their operations in numerous ways!

AR technology can help in driving value for both customers and companies

Customers

Let’s start with the end-users. The technology is a great marketing tool as it is possible to provide consumers with great features such as virtual in-car tours and manuals! Consider the potential consumers’ ability to check different specifications for a potential purchase, including designs and colors. These little neat features are actually quite effective in bringing in individuals who are looking for an immersive sales experience.

Nowadays, consumers are seeking convenience, and AR can provide just what they want. That is why the use of this…