Augmented Reality: A Technology, Restaurants Are Adopting for Increasing Customers
The restaurant business is the most lucrative business if run properly. Nowadays, Old clunky methods of attracting your new customers won’t work.
What works today is the adoption of the latest technology with a new strategy to tame the customers.
Do you know according to statista, the global augmented reality market will grow significantly to about 198 billion U.S. dollars by 2025. To leverage the benefits of this latest technology, restaurants too, are incorporating augmented reality apps & technology into their business.
In this article, we are going to discuss the benefits of augmented reality in the restaurants. Let’s check out!
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But before that;
What is Augmented Reality?
As per the definition given by Mashable; Augmented reality is a live, direct or indirect, view of physical, real-world environment elements are augmented by computer created sensory input like sound, video, graphics or GPS data.
So basically the reality is modified by a computer. So the person who is using it sees the enhanced reality of the thing.
So with the help of the advanced AR technology, the data about the surrounding real world of the user experience becomes inactive and digitally manipulated.
In simple terms, Augmented reality includes computer-generated images.
How Can Restaurant Get Benefit from Augmented Reality Apps:
Offer AR Food Menu
With AR restaurants you can build a 3D model of actual menus & dishes to provide an advanced version of conventional menus to the customers. You customers can utilize their smart-phones or tablets to view the digital representation of food menus. In addition, they can know other information like portion size, nutrition information, ingredients, and more.
Many restaurants have started 3D models of food menus & KabaQ is one of the best examples of such apps. You can also build a restaurant app using AR to offer a 3D view of your restaurant menus to customers.
Know the Preference of Your Customers
AR-based food items or AR apps can act as a tool to get data related to customer preferences. AR-based restaurant app can have features that give data on trendy dishes like the time your customers spend on exploring promotional features and collect answer from surveys to offer valuable data to owners.
Search Niche Customers
These kinds of apps are an excellent way to remove the language barrier and connect distant customers. Because the apps can be customized for different languages.
In addition, the inclusion of nutrition information leads to improved customer engagement. You can allow customers to find for food according to their specific requirements like dietary food, religion-based food, food for diabetics, etc.
Advertising of Your Restaurants
An advertisement has been the driving force for many years to run the business successfully. However, if you incorporate the latest techniques and technology to it gives a nudge to your business in a positive direction.
In recent time, apart from TVC’s and ads in the newspaper, social media is also playing an imperative role in this regard.
By including augmented reality into the techniques gives that much-needed boot to your customers. Imagine a billboard with augmented reality. You just have to face your camera in-front on it and it shows the videos of your restaurants and the delicious food you serve.
Hence there are endless opportunity AR can bring to our business.
Entertainment Potential
Some restaurants are adopting the tabletop menu approach. They provide virtual games on the table. A survey reported that about 10% of the customers play the games and it serves as an additional revenue stream for the brand. One of the best ways to entertain the customer is to keep them busy while the order is prepared.
Even different brands have developed games to entertain their guests while advertising their brand awareness.
For example; Chipotle created its own game on “ the scarecrow “ app as a way to engage their customer base.
Back in 2011, Domino’s has launched the pizza hero app, where users could make virtual pizzas and order pizzas within the app.
Use cases
Discover Atlantis
Vida e cafe, a chain of high-end coffee franchises has partnered with Atlantis, the palm in Dubai and its tourism with an aim to lure customers from their customers & from a mutually beneficial partnership.
By utilizing it a layer certified partner, they provide customers a chance to get an expense-paid trip to Dubai.
Hence, customers who buy a cup of coffee with the sleeve can scan it after downloading the free augmented reality app.
Hence, such kind of affiliate program can also work in favor of your business.
Conclusion:
All in all, the point is, incorporation of augmented reality in your restaurant is lucrative. Restaurant app development attracts new customers and elevates your business.
Are you ready to embed AR in your cafe and restaurant? Go for an experienced AR app development company that can understand your requirements and provide you with the alluring Augmented reality app.
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