The Impact of Mobile Apps on the Food Industry
Mobile App technology has brought about a revolution in today’s industry. From booking a cab to ordering food, everything is now done with a few taps of a smartphone. Nowadays, people are using mobile apps for their day-to-day activities, and the steady supply of apps has drastically improved the way the food industry operates.
The steady rise of people using apps has made every service industry develop its own app to engage with their growing audiences. The food industry is one of those burgeoning industries that has experienced a game-changing improvement.
Technological advancement and the emergence of apps have transformed the food industry. With the assistance of apps, food businesses can engage with their audiences using simple deals and offers. Gone are the days when restaurants were expecting customers to find them by word of mouth, now customers search for a good restaurant on their app.
Foodie apps like Places allow customers to order their favorite food from the comfort of their own homes. Food delivery apps are becoming recognized everywhere in the world; it has transformed the growth of the food industry and made food delivery faster and easier.
According to a report by Statista [1], it’s expected that the food delivery business will grow by 9.3% by 2023. Among the reasons behind the success of these apps is “better user experience”. Users can easily choose and deliver food with no complications. The more they demand a better experience, the more the food app industry grows as a result.
Let’s speak about some of the impacts mobile apps have had on the food industry.
Reserving table bookings
There are several popular restaurants that have their own applications. they supply service to their customers through their own app. With technological advancements, they started giving customers the option to book a table or dine. Before this feature became available, people had to wait in the venue until their time came around. Customers that are planning a small party or get-together now reserve their table by using restaurant apps.
Cloud or ghost kitchen
A cloud kitchen utilizes a billboard kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers. Cloud kitchens enable restauranteurs to expand an existing restaurant or start a virtual brand at a minimal cost. People who are passionate about cooking but don’t have any physical stores are now providing services to others through these apps. This kitchen feature has greatly benefited several food brands.
Delivery on demand
The use of food apps became extremely popular among consumers during the COVID-19 pandemic. Due to public restrictions, restaurants and hotels that were closed had to be smart and they started providing services on these food apps. Even restaurants which weren’t registered to any food app are now registered. It encouraged businesses to offer quality services to get more business. With these apps, people found a solution to their problems. They don’t have to leave their house to have a meal anymore as it’s delivered to their place with the help of the app. Additionally, it saves time.
Discount offers
Offering audiences discounts has changed the way of business. Several food serving businesses are now on the Foodie App. The Foodie camera app is the essential companion for the modern sociable foodie. To draw in customers, they are always giving discounts. Thus, it helps businesses to seek out a way to be a step ahead of their competitors. Additionally, this feature helps new businesses market and engage with their customers.
New customers
Acquiring a new customer is difficult in today’s competitive market. These apps help businesses to urge potential customers and allow businesses to interact with audiences by always providing them with promotional offers and discounts on social media.
Creating a brand
There are several restaurants that are offering customers quality service in their physical location but are unable to market and gather an audience. Apps help them to collect an audience, and market their best dishes by providing offers and creating a brand.
Reviews & ratings
Food quality is vital for those start-ups that are trying to set themselves up in this sector and care about their brand’s reputation. Having good ratings and reviews help business managers to look for quality checks and deliver quality products. This feature has a genuine impact on restaurants, enabling individuals to mention whether they liked the service. Food service businesses should then make modifications according to customer feedback.
It’s clear that mobile apps have had a huge impact on the food industry for both businesses and consumers. This advancement has also motivated the IT industry in innovative ways. Observing the demand for these apps has encouraged small and medium software companies to build powerful and better mobile apps. As a result, the upcoming years are going to be quite fruitful for the food industry due to rising mobile app usage.
Apps provide an important channel for food operators to reach new and existing customers, increase revenue, and grow and maintain their business. At Places App, customers and restaurants can communicate directly. To find out more, have a look at the App here.
Sources:
[1] https://www.statista.com/outlook/dmo/eservices/online-food-delivery/worldwide
