The OKO platform: a new model for financing producers of adult goods

Since the first vibrator was sold online, a whole generation of consumers has emerged that is used to buying intimate goods only through the Internet. Progress isn’t standing still.

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And today, the most advanced system ever for selling adult goods is being created — the OKO VR platform. It allows producers to sell their products all over the world, all the while providing clients with a reliable system with convenient and fully anonymous payment methods. Thanks to blockchain technology, the system quickly and effectively links users and merchants, avoiding middlemen. And with the help of VR technologies, it offers an entirely new way to look at the world of sex gadgets.

The development of online sales has led to more and more users making purchases without leaving the house. The market for adult goods grows rapidly year on year. Sales of sex toys in Internet stores like Alibaba and Taobao have grown on average 50% each year in the last five years. Over 80% of all sex toys in the world are produced in China. Over 1,000 Chinese companies are involved in this market, generating over $2 billion in revenue. Recent research shows that 75% of adults already have various sex toys. Over 60% of purchasers are men.

Against this background, the development of an adult store on the OKO platform is highly promising: VR Technology’s analysts predict that by 2019, no fewer than 800 leading manufacturers of adult goods from all over the world will join the project, with a yearly turnover of over $120 million.

That said, the OKO platform doesn’t plan to limit itself to retail. Its next target is to offer financing to producers of adult goods that use the platform to sell their products. Traditional banks are unwilling to give credit to owners of such businesses. But even when loans are approved, business owners are often forced to repay over the odds due to high interest rates. After the OKO platform store is launched, its financing program will be put into operation. This program will include short-term (no more than 6 months) loans of between 2,000 and 50,000 OKOIN. Analyses of merchants on the platform, along with access to client feedback in real time, will help keep loan risks to a minimum. Only companies that trade on the OKO platform will be able to receive a loan. This means that firstly, the platform increases its base of merchants interested in collaboration, secondly — it earns on interest rates from loans, and thirdly — it provides funds to merchants that will sell goods through it and, in so doing, increase its revenue. Today, in spite of technological progress in the banking sector, many banks are burdened with the expense of creating affiliate structures. On the one hand, this increases the value of loans for clients, and on the other — the time to get loans. Millennial businesspeople are far more interested in making transactions through their phone in an anonymous and secure cryptocurrency than in getting loans in fiat currency at a bank affiliate with a big name. Another significant advantage for merchants that take advantage of the loan scheme on the OKO platform will be the opportunity to occupy the best trading positions for free in the store and place adverts at a discount of up to 50%.

We can say with complete confidence that in the very near future, the OKO platform will become a reformer in the loan industry for online adult businesses. As a result, this will allow it to take its place as undisputed leader of this market in a very short time.

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ОКО is the first decentralized VR platform for distributing adult films and organizing online video chats in a virtual reality format.